http://bgr.com/2013/11/08/bbm-user-engagement-study/
The BBM for Android and iOS had finally been released after experiencing some technical difficulties on its first released which had caused the release been halted. The key metric figure of weekly engagement of the BBM for Android and iOS is a proof that the BBM had been highly anticipated by many.
A week after the BBM for Android and iOS was released, it recorded a whopping 20 million downloads, According to BGR, the key metric of weekly engagement of the BBM is about 40 minutes while another popular messaging client, Tango only records 24 minutes and BBM don’t even has gaming functions on it. The BBM’s engagement level almost matched Viber’s which was at 44 minutes.
In Europe, BBM recorded 59 minutes of engagement while LINE can only manage to pull a 38 minutes. Considering LINE had been promoted by Naver for more than a year and packed with a lot of stickers and games, BBM is really hitting it in Europe. Still, the BBM might need some improvements like the emoticons in it. Users had been complaining that the emoticons on the BBM were not the ones defaulted in the iOS or Android OS. Some even went as far as saying that the BBM’s emoticons were ugly.
BBM still has a long way to go before it can compete with WhatsApp and Kik. WhatsApp has weekly engagement of 160 minutes while Kik sits at 106 minutes. Given that BBM has just been released less than one month, we have no way of telling if the BlackBerry’s messaging app will eventually beat Kik and WhatsApp in the near future.
