Subaru’s Build and Buy online concept for the Subaru WRX STi was a huge success when Subaru first release it but we all know that the Subaru WRX STi sales have been going down and the addition of the Subaru Impreza might be Subaru’s solution to the problem.
It has been announcing that the Subaru Impreza will also be part of their Build and Buy online concept. The concept allows customers to actually build their vehicle first before deciding to purchase it anywhere they want.
Since this concept appeals more to the younger generation, Subaru is hoping that the by also offering the Impreza, younger buyers will be lured into used the system and hopefully the new wave of users will help boost the sales of the Subaru WRX STi as well.
Besides the Impreza and WRX STI, customers can also build their BRZ with the feature as well.