Various statistics have shown that mid-sized pickup trucks are among the worst selling segment in the automotive industry. However, it is still important to have a mid-sized pickup truck segment as it needs to fill the void between compact trucks and large ones.
Chevrolet saw the importance of it and has taken the initiative to launch the all-new Colorado late last year. The vehicle single-handedly made it rain money for Chevrolet as it ended up being the bestselling vehicle, here in US.
This cannot be helped as the Colorado has all the ingredients to become a success. The consumers revealed that they find the new design something fresh, unique and hard to resist. More importantly, consumers are widely appealed by the fact that the Colorado is able to return 3-5mpg more than every other vehicle within the segment.
With the Colorado dominating the mid-sized pickup truck market, it seems that the success is going to be an everlasting one. After all, the poor prospect of the segment has got rival carmakers to stay away from producing a rival for the Colorado.
