If you think that the success of the latest Chevrolet Colorado is going to end soon, you are wrong. The statistics are all saying that the Colorado will be selling like hotcakes for many years to come. This is because the Colorado won’t be facing any real threat at all.
In detail, the statistics are saying that the mid-sized pickup truck segment is still not popular. The Colorado success is basically owed to the fact that it is the best choice in the segment and it fills the void between a compact pickup truck and a large pickup truck.
Hence, rival carmakers won’t be tempted to produce another mid-sized pickup truck to challenge the Colorado since it does not have any good prospects. This gives the Colorado total domination in its segment.
