T-Mobile may have just made a huge mistake with the pricing wars as they have offered those on the Simple Choice plan more data in their plan, but those on the Everything Unlimited plan have to pay an extra $10 a month.
It looks as though T-Mobile are overhauling their Simple Choice plan and this comes just after they revealed that they had taken pre-orders for the Samsung Galaxy S5 to the tune of 300,000. On the Simple Choice plan there are four levels. Each plan comes with unlimited text, talk and data, but limits apply to the use of the 4G network and tethering
“Our Simple Choice customers are consuming more and more data and we wanted to get ahead of that as soon as possible.” T-Mobile Chief Marketing Officer Mike Sievert told Mashable. “It’s a big expansion to our data offering across our plans.”
The Simple Choice plan begins at $50 a month with 1GB of 4G and 1GB of tethering. For $60 there is 3GB of each. This is all well and good for anyone on any of these plans of course.
However if you go to the higher levels you used to get unlimited 4G and 2.5GB of tethering for $70. Now you will get 5GB of each, so this means that you cannot get 4G unlimited unless you choose to pay $80 and this comes with 5GB of tethering.
T-Mobile said that customers will get the extra data they don’t have to do anything. For those who have $70 plans T-Mobile will consider them grandfathered in and they will get unlimited 4G but not 2.5GB for tethering. If the latter is needed then customers will need to go on one of the new plans.
The limits on 4G apply to the LTE and HSPA+ networks. If the customer reaches their limits they can upgrade to a higher plan of make do with 2G speeds.
T-Mobile have said that they don’t charge over use fees so if you reach the tethering limit the connection will be lost.
The Simple Choice plan is attractive for those who travel a great deal with more regions being added in. At the moment there are 122 countries and texts to international numbers from within the US are now free.
While they do compare well with their competition the comparison cannot be perfect as other carriers impose their limits differently. For instance with AT&T there is a blanket limit but they charge over use fees.
