Google have released a video showing how to master SEO in just ten minutes. The video gives suggestions and tips on mastering search engine optimization and is catered towards small businesses with content of around 50 webpages and who are looking to rank for just a handful of search terms.
Google gives simple SEO tips and tricks to promote your website
They show how to use the best keywords and include analytics codes so that you can approach marketing in general. Google are aiming to make it easier for brands starting up to get higher rankings on search pages by doing search engine optimization right.
Maile Ohye on the Webmaster Central Team at Google said that the key to understanding SEO lies in remembering to use natural keywords on the website text and these are words that people would search for to find your business. Each page should also have a topic, title and meta description which is used in the snippet that is shown below your link on Google. Keywords need to be in the name of the file in lowercase letters.
Along with this the anchor text should be clear and it should include your keywords. Such as “Click here” is not descriptive enough, you could use “product specifications” for instance or something that matches the content of the website. Ohye also warned people to avoid the shady SEO providers who promised guaranteed rankings. Social networking is another area that often comes to mind with those starting in business. Playing to your strengths is ok, so if you like to tweet then go ahead, the same applies to Facebook, use it to your advantage.
In the past Google have been very candid about how their search engine works. However in April an engineer working at Google posted a video explaining how Google looks over the internet daily to provide up to date search results. They also released an infographic regarding how Google search goes around the world to deliver the latest results.
