When Chevrolet launched the new generation of Colorado last year, it created a national phenomenon as almost everyone was going crazy for the pickup truck. Today, we are going to highlight the perks of the Colorado to explain its success.
The first thing that made the Colorado a national icon is the fact that it offers 3-5mpg better fuel mileage than its competitors. Also, the Colorado is viewed as a very affordable pickup truck to own as it came out with a retailing price that is around the $20,000 mark.
To complete the package, the Colorado is very stylish and its design appeals to everyone. Chevrolet even made it even sweeter when they introduced an online generator so that every consumer can tweak and tailor the Colorado to fit their needs.
This is more than enough to ensure that the Colorado is a huge national success. Then again, the Colorado gets the advantage of a stagnant segment. In other words, it has yet to face any challenges but that will look to change when Ford launches the next-gen F-150 later this year.
