JEEP’S RESILIENCE THROUGH OWNERSHIP CHANGES: A LOOK AT WHO OWNS THE ICONIC BRAND
Ownership of Jeep Jeep’s early ownership history under Willys-Overland and later Kaiser Jeep The genesis of Jeep’s illustrious ownership history can be inextricably traced back to its auspicious origins as a battle-ready military vehicle during the tumultuous throes of World War II. The pioneering production of the Jeep was spearheaded by the venerable Willys-Overland, an … Read more
