This is a question that is currently haunting every Apple fan that is preparing to pre-order the device later this week, on April 10. Now, the Apple community can stop wondering about this after an Apple spokesperson made some explanations.
The lad revealed that halting any pre-orders from being done at the physical store is important as it aids in controlling the customer experience and keeping the initial shipment out of the hands of resellers who buy up and dump scarce products on eBay for profit.
More importantly, having the pre-orders placed online will give Apple better control when launch day for the Apple Watch arrives and it will give every buyers equal treatment and a great shopping experience with Apple.
With that being said, Apple fans should stay content with Apple’s new pre-order method and start exercising their fingers as it is going to be a race at Apple’s website the moment the Apple Watch goes up for pre-order precisely at midnight, PST.
