Like how AMG is to Mercedes and M is to BMW, Special Vehicle Operations from Jaguar-Land Rover is now looking to expand further by creating their own, exclusive standalone vehicles.
This particular move started out as a rumour but it is now confirmed after Jaguar Land Rover’s head of the performance division announced their interest in doing so. To be more precise, John Edwards believe that the Special Vehicle Operations has the ability to create its own standalone vehicles.
This is a surely a big step for Special Vehicle Operation as they will be offering more to Jaguar Land Rover instead of just tweaking and tuning existing vehicle. However, it is not going to be easy for the firm and it will take a long while before Special Vehicle Operation can become a reputable entity in the automotive industry.
Both AMG and M divisions didn’t get an easy start but their resilient attitude and consistency has got them up in the sky till today. If Special Vehicle Operations wish to enjoy a similar fate, we feel that they should start off by building a big reputation in tuning vehicles first.
