With the new arrival of the latest Jeep Grand Cherokee, Jeep is targeting the high-end buyers as its specific customers. This is due to the price of the Jeep Grand Cherokee which costs $30, 000 for the base price and $70, 000 for the expensive models.
There must be reasons why Jeep is targeting the high-end consumers. One of it being so is because Jeep is not satisfied with the market. Furthermore, the Jeep Grand Cherokee comes with a 5.7-liter HEMI V8 which is better than its predecessor in term of fuel efficiency and performance.
The vehicle also undergoes more updates, such as better light since car owners have been complaining to Jeep about the poor lighting performance that makes driving challenging. Also, an LCD screen is put inside of the car.
To make it suitable for the high-end users, the Jeep Grand Cherokee gets new facelift which are the redesigned grill and headlamps. The interior of the car is equipped with a more up-to-date infotainment with high definition audio system. There will also be options such as the Harman Kardon audio system and Blue-ray entertainment.
