What is a best way for an online retailer to pull traffic on its site? The solution is simple and it is Half Life 3. For more than a decade already, Half Life fans have been waiting for Half Life 3 and anytime the name of the game is raised on the internet, the fans are quick to check it out.
499KR actually applied this technique to pull traffic on their website. The Swedish online retailer added Half Life 3 to their inventory and even though it is merely a placeholder, the expected date of arrival is quoted to be on November this year.
Of course, 499KR failed to provide any form of evidence on how they got their information so it is safe to assume it as a hoax and nothing more to than a traffic puller. After all, the chances for 499KR to know more about Half Life 3 than those in North America are not logical at all.