Earlier this year, Dodge suffered from poor sales which forced the company to reduce the price tag of its vehicle. Today, the American carmaker is proud to announce that their fortune is turning for the better.
Dodge bragged that they saw a slight increase in sales for the Dart Compact vehicle. In addition to that, the Challenger also enjoyed a steady rise in sales over the months. Despite that fact, it is the Dodge Challenger SRT Hellcat that sells like hotcakes after it came with a massive discount.
Retailing at just $59,995, it is no wonder why many consumers are splurging a little bit more to enjoy the power of a full-pledged muscle car. The SRT Hellcat is powered by a supercharged HEMI V8 that delivers a whopping 707hp. Comparing with the Hellcat’s rival, none of them can compete with the vehicle’s retail price.
Dodge can enjoy their moment now but the real worry is if they can keep the momentum going in the coming period. After all, Ford will be looking to launch the all-new Mustang and Chevrolet is also preparing the next-gen Camaro for a release. Does Dodge have the will to compete?
