One of the stars of the upcoming Captain America: The Winter Soldier film which will come out on 4 April will be the new HTC One.
HTC have posted a promotional photo along with the caption “Only the Best for the First Avenger/See the HTC One in Theaters April 4th.” Along with this it also provides the link to the movie by Marvel Comics.
At the moment it is unclear what role the handset will have in the movie.
This isn’t the first time that HTC have been linked to Marvel heroes to boost their brand name.
The Change campaign in 2013 featured the star of Iron Man, Robert Downey Jr. who helped to increase awareness for the brand by around 15% along with advertising awareness of 12% when the campaign was show between August and October of that year.
It is thought that HTC spend around $1 billion last year on marketing and around 75% of this budget was used to promote the HTC One and its variants.
However the promotional blitz of HTC failed to boost the market share over in the US as it fell to 6.7% towards the end of October last year from the 8% that it held in July.
The shares of HTC have gone to 1.34% which means they close at a 3 month high of US $4.48 on Monday.
