It is looking as though Apple have decided to start up a new advertising campaign over on Tumblr for the iPhone 5C. The campaign has the title of Every colour has a story and it can be found at ISee5c.
It shows off videos of the colours of the iPhone 5C along with the case colours and each of the 15 second videos has a different song, which show off the dots on the back of the official cases of the iPhone 5C and the dynamic wallpapers of iOS 7.
There is a statement at the end of each ad with the green iPhone 5C being linked to a carnival theme and playing Brazilian music. The red or pink iPhone 5C has a base on Paris, with French music.
Along with showing off the colours there is also a Coming Soon box, but at the moment we have no idea what this is in reference to.
There doesn’t seem to be any definite proof that it is Apple that is behind the promotion and videos for the iPhone 5C, everything points to it. Some users have said that the Tumblr page for the iPhone 5C shows up on their dashboard in the sponsored posts. This means that it is paid advertising.
In the source code it tells us that the videos are hosted on Vimeo and they cannot be embedded by other users. The Vimeo account is under the name of MAL and was created five days ago. This happens to be the name of the advertising agency in California, of Apple, who works with them on TV advertising, print and online advertising and is short for Media Arts Lab.
Apple did say that the sales of the Apple iPhone 5C have come in below expectations, so perhaps Apple have turned to Tumblr for some help in promotion.
via 9to5mac
