Ford Ka will have a new name when the all-new model is revealed next year. The Ford Ka Plus is currently being used internally and has a possibility for production making. What makes Ford to take the decision is due to the reason that the third-generation city car will have a very different proposition to the sharp-handling, stylish car that arrived in the late nineties.
The Ka concept was debuted last two years in Brazil that implied a transformation in focus, and latest news has confirmed that the new car will be a more clearheaded, practical proposition. “The segment has evolved significantly since the launch of the first Ka and the vehicle we introduce will fully reflect the change in that segment,” said Roelant de Waard, vice-president, sales, marketing ans service.
He added, the car has evolved from being a car for the youngsters with trendy design to a family car with older audience who are looking for enough space for their families and packing efficiency rather than an expressive design. Ford Ka that will be introduced next year will compete in term of the price perspective from a customer value proposition.
The carmaker is not focusing on the personalisation of the new car but in other aspect like the space of the small vehicle. For people who love the quirkiness of the original Ford Ka, there may be a surprise with the new one.
