Things have not been going well for Ford in China with sales slowing down with every passing second. Market researchers claim that this is because of Ford’s cars that are more expensive than its rivals in the nation.
Well, the market researchers are right and it does not help with China’s very own carmakers are growing in presence. For Ford, they view this as an opportunity to become an exclusive brand in China.
This is evident when Ford revealed that they won’t be reducing the price tag of any of their vehicles in China. Instead, Ford has decided to cut on production for the Chinese market.
With a limited number of cars that are sold at higher than average prices, it will make Ford no different from the luxury carmakers in China. An insider from Ford shared that they aim to capture the interest of Chinese consumers by becoming a rarity in China.
