While HTC had delivered some stellar new smartphones such as the HTC EVO 3D and HTC Sensation this year, it wasn’t enough to keep the company’s net profits up. HTC cut the refresh cycle a little short and bombarded the market with Android after Android. While choice was great, it also indirectly may have led to buyer remorse as when customers finally got their hands on a new phone which they would likely be tied with for the next two years, they would find a “HD” or “XL” variant out the very next month.
HTC to reduce number of new smartphone models released in 2012
To add to that, this also made it a little difficult to differentiate the new HTC smartphones given that they shared almost the same overall 2011 design cues and display size.
Well things are set to change in 2012. HTC has gone ahead and confirmed that after net profits fell 26% last quarter, the company will be changing its strategy and focus on a smaller number of handsets. By making lesser models and focusing on the “hero” handsets, not only will HTC be able to cut costs but also increase the time they spend on developing each product to give it that “wow” factor.
A good example would be the HTC Rezound which for some reason didn’t get the same “wow” feeling when compared to its major rivals the Samsung Galaxy S2 and the Motorola DROID RAZR. Here’s hoping this new strategy works out for HTC.